| For many years, Nutrition 21’s chromium picolinate, originally developed by the USDA and now patented for nutritional uses by the Company, has been widely sold to the supplement industry as a key ingredient in weight loss and sport nutrition products, as well as a premium supplement in animal feed. Recognized as the optimum form of chromium supplementation and the only form supported by a substantial body of pharmaceutical quality research, Chromax® chromium picolinate is the Company’s flagship ingredient.
Nutrition 21’s commitment to quality and scientific excellence extends to the sale of other premium mineral ingredients including Selenomax® high-selenium yeast, recognized as the selenium brand used in the landmark cancer prevention trial published in the Journal of the American Medical Association in 1996, and Zinmax® zinc picolinate, a premium-quality form of zinc.
Nutrition 21 is leading an effort to establish better formulation standards for chromium and other mineral supplements. Many food and supplement companies continue to formulate products that contain ineffective forms or inadequate doses of vitamins, minerals and other nutrients, a practice that damages the reputation of dietary supplements. Through its research and communication program, Nutrition 21 hopes to encourage widespread adoption of better manufacturing and marketing practices in the food and supplement industries.
In addition, the Company continues to develop new ingredient combinations as it hones its understanding of the metabolic pathways associated with chromium and other nutrients.
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